The DAO: Organizational Structure, Importance, and More

Post by 
Manish Balakrishnan
August 28, 2021

ecentralized autonomous organizations, or DAOs are an innovative way for people to come together and work on a project with the sole purpose of generating profits. This is done by taking out the middleman (in this case, the company) so that there are no managers and everything is decided democratically by its members. In this article we will discuss what a DAO is, how it works, benefits, pitfalls to avoid, future applications of DAOs in different industries and more!

What is a DAO?

A decentralized autonomous organization is an internet-native entity with no central leadership. Decisions get made from the bottom-up, and they are governed by a community organized around specific rules enforced on a blockchain. The entities have built in treasuries that require member approval to access funds, but voting occurs during specified periods for decisions related to proposals submitted by members of the group.

How does a DAO Work?

There are various ways that you can participate in a DAO, usually through owning tokens. DAOs operate using smart contracts, which are essentially chunks of code that automatically execute whenever a set of criteria are met. Smart contracts are deployed on numerous blockchains nowadays, though Ethereum was the first to use them.  These smart contracts establish the DAO’s rules and those with a stake in it get voting rights that influence how it operates by deciding on or creating new governance proposals. DAOs are built on top of open-source blockchains, which allows anyone to view their code and financial transactions. They also feature a transparent treasury system that can be audited by anyone.

DAO launch occurs in three major steps

  • Smart Contract Creation
  • Funding
  • Development

Let’s take a more detailed look at them.


First, a developer or group of developers must create the smart contract behind the DAO. After launch, they can only change the rules set by these contracts through the governance system. That means they must extensively test the contracts to ensure they don’t overlook important details.


After the smart contracts have been created, the DAO needs to determine a way to receive funding and how to enact governance. More often than not, tokens are sold to raise funds; these tokens give holders voting rights.


Once everything is set up, the DAO needs to be deployed on the blockchain. From this point on, stakeholders decide on the future of the organization. The organization’s creators — those who wrote the smart contracts — no longer influence the project any more than other stakeholders.


Starting an organization with someone that involves funding and money requires a lot of trust in the people you're working with. But it’s hard to trust someone you’ve only ever interacted with on the internet. With DAOs you don’t need to trust anyone else in the group, just the DAO’s code, which is 100% transparent and verifiable by anyone.

This opens up so many new opportunities for global collaboration and coordination.


  • The lack of trust needed between two parties.
  • Only the code needs to be trusted.
  • Can accomplish tasks and grow while being controlled by stakeholders via its native token.
  • Internal disputes are often easily solved through the voting system, in line with the pre-written rules in the smart contract.

Decentralized autonomous organizations aren’t perfect. They are an extremely new technology that has attracted much criticism due to lingering concerns regarding their legality, security and structure.


DAO's examples

To help this make more sense, here's a few examples of how you could use a DAO:

  • A charity – you can accept membership and donations from anyone in the world and the group can decide how they to spend donations.
  • A freelancer network – you could create a network of contractors who pool their funds for office spaces and software subscriptions.
  • Ventures and Grants – you could create a venture fund that pools investment capital and votes on ventures to back. Repaid money could later be redistributed amongst DAO-members.

Now let's start with some broad DAO Type Categorizations and Examples:

  • Protocol
  • Project
  • Investor
  • Creator
  • Curator
  • Community
  • Guilds

Let’s take a more detailed look at them.


Protocols distribute a governance token enabling their past and present users to vote on network decisions. These tend to be protocol parameter adjustments or smart contract upgrades. Given the complex and technical nature of these decisions, some protocols see a handful of knowledgeable delegates emerge as thought and execution leaders in governance.


These organizations draw the closest comparison to traditional firm structures. The organization builds itself to develop and ship products and services, sometimes aided by token economic models and incentives. Revenues flow back into a treasury governed by the token holders. These projects sometimes hold governance tokens from other protocols and can emerge as powerful meta-governance decision-makers in external governance processes.


Stakeholders pool capital into these organizations and receive a (sometimes proportional) voting share to decide on what the DO should invest in. Owners pool their knowledge and expertise to build a portfolio of investments aligned with their mandate or investment objectives. We’ll likely see the emergence of activist investor DOs that can rapidly coordinate to move markets and push agendas.


A creator fractionalizes an NFT that represents a valued asset they created and distributes the ownership to a number of fans and supporters. This finances the asset’s production. The new owners can co-create, promote, market, and distribute the creation to give collective ownership, identity, and experience. Mirror and RAC have some interesting experiments here.


A similar structure to the investor DAO but with a more specialized focus on asset and NFT art curation at the moment. In the future, members could contribute expertise, brand, and capital to curate anything, including people and projects, and share in the upside and appreciation of a curated portfolio, or even fees generated from curation services.


Tokenized communities can organize around a shared interest or person, and use a DOs token to gate a certain social space, like a Discord server or a Telegram group. Members can benefit from the closed network and perks, as well as push initiatives and projects together.


These entities focus on talent coordination to provide a high-quality, contracted service to a buyer. Freelancers and individual contributors benefit from the organization’s distribution and marketing channels and their ability to connect top talent with top projects, allowing contributors to work broadly across the ecosystem. Contributions can come in the form of code, products, partnerships, educational initiatives, contracts, or content.



Aggregators can act as the glue that bridges the gap between these different tools and frameworks. Their efforts will likely center around abstracting away the nuance and complexity of infrastructure and middleware in an effort to lower user experience frictions in interacting with DOs. These providers are also well positioned to index and serve global statistics and data as well as study the more ‘meta’ relationships emerging from cross-DAO interactions. (Broad Room And Tally)


Governance frameworks are smart contracts that enable rules of a decentralized governance process to be enforced on the blockchain. This code specifies the parameters by which power is distributed, the process is executed, and votes are cast. Example of tools listed below: (Bravo, Snapshot, Moloch, Aragon, Orca, Habitat, Elastic Dao, Colony, Dao Stack ,Open Law)


Some of the above frameworks have a controller that allows users to directly interact with the governance contracts through a user interface. They tend to be built by the same team building the framework. Controllers can also offer data and APIs helping developers pull and index information and can provide more comprehensive features helping integrators spin up their DO. (DAO Haus, Alchemy, Vocdoni)


Treasury and capital allocation is a common decision that DO members have to make. Funds can be secured in a smart contract ‘multi-sig’ wallet requiring a minimum number of people to approve a transaction before it can occur (M-of-N), or they can be stored in other types of smart contracts (these treasuries are growing pretty significantly). There are a number of teams building the contracts and the tooling for signers, as well as members, to seamlessly interact with locked capital or portfolio assets allocated and managed by governance.


Talent and contributions are core to the value created by DOs internally and externally. Folks are building tools to measure labor and output from contributors and members, given that in a multidisciplinary environment, the delivery of product, knowledge, and services will end up taking many forms and could become quite subjective.

(Squad Dad, Radicle, Source Cred, Rabbit Hole)

As internet-native organizations, DAOs have the potential to change the way corporate governance works completely. While the concept matures and the legal gray area they operate in is cleared, more and more organizations may adopt a DAO model to help govern some of their activities.

Join Our Design

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Our Amazing
THere's More

Post You mIght Also Like

All Posts
Social Media Marketing

How to get started with influencer marketing for your business

Influencer marketing is quickly becoming the go-to strategy for businesses of all sizes to reach out to and engage their audiences. And why not? When you have an influencer involved in your campaigns, you can help bring credibility and celebrity power to your brand. However, it is imperative that you select the right influencers for your company’s needs, as it will make all the difference in how successful your campaigns are.

The 9 secrets of the highest converting websites

When it comes to building a successful website, there are many techniques that one can employ. From utilizing different keywords and designing attractive visuals to utilizing CTAs and optimizing load times, these strategies will help set a website apart from the competition.
Social Media Marketing

Six Social Media Management Strategies to Try in 2023

With the ever-evolving digital landscape, it is essential for businesses to stay on top of their social media management strategies. In order to remain competitive, businesses need to be aware of the latest trends and developments in the industry. Social media is a powerful tool that can be used to build meaningful relationships between individuals and foster communication among them.
VA Conversations

How Can a Virtual Assistant Help You This Holiday Season

Hiring a virtual assistant can give you the extra help you need to manage your obligations so that you can enjoy the season without feeling overburdened. This will not only lighten your load but give you back much needed free time to spend with family, indulge in some self-care or just relax and take a break!
Social Media Marketing

8 Social Media Marketing Mistakes You're Making and How to Avoid Them

Some of the most common mistakes that people often make when they first start getting involved in social media marketing. Have you made any of these social media marketing mistakes? If so, don't worry - you're not alone.