s the world of SEO continues to evolve, so do the roles and responsibilities of those working in the field. While some positions may become obsolete, others will become increasingly important. Here are seven SEO roles that will be critical to brand success in 2022:
1. SEO Strategist
The SEO strategist is responsible for developing and implementing an effective SEO strategy. This includes conducting keyword research, analyzing competitor data, and determining the best tactics for improving search engine visibility. The strategist must also stay up-to-date on algorithm changes and industry trends.
2. Technical SEO Specialist
The technical SEO specialist is responsible for ensuring that a website is optimized for search engine crawlers. This includes optimizing site structure, tagging pages correctly, and fixing errors that can prevent crawlers from indexing the site. The technical SEO specialist must also have a strong understanding of code and be able to troubleshoot website problems.
3. Content Marketing Manager
The content marketing manager is responsible for developing and executing an effective content marketing strategy. This includes creating high-quality, keyword-rich content that helps improve search engine visibility and drives traffic to the website. The manager must also be able to measure the results of their efforts and adjust the strategy as needed.
4. Social Media Manager
The social media manager is responsible for promoting a brand on social media platforms. This includes creating and sharing engaging content, interacting with followers, and monitoring social media analytics. The manager must also be able to develop paid social media campaigns and measure their effectiveness.
5. Pay-Per-Click (PPC) Specialist
The PPC specialist is responsible for developing and managing pay-per-click (PPC) campaigns. This includes conducting keyword research, creating ad copy, and setting up campaign budgets. The specialist must also be able to track the results of the campaigns and make necessary adjustments.
6. Search Engine Optimization (SEO) Specialist
The SEO specialist is responsible for improving a brand’s organic search engine rankings. This includes optimizing website content, developing link building strategies, and conducting keyword research. The specialist must also be able to measure the results of their efforts and adjust the strategy as needed.
7. Social Media Manager
The social media manager is responsible for creating and managing a brand’s social media accounts. This includes developing content, engaging with followers, and running paid social media campaigns. The manager must also be able to track the results of their efforts and report them to the relevant stakeholders.