Importance of Google Search Console

Post by 
Adriana Linbaker
Published 
August 20, 2021
W

hat is Google Search Console?

Google Search Console is a free platform that provides webmasters with resources to track keyword rankings, troubleshoot page experience issues, submit sitemaps and perform other key actions for higher SEO performance. It also allows site owners to monitor their website's organic traffic so they can make informed decisions about how best optimize it according to the demands of major search engines like Google.

In order to ensure our clients rank higher in Google search results, We encourage clients to create a Google Search Console account and add us as primary user.


Top benefits of using Google Search Console

1. Monitors 100% of keywords

The major value proposition of any SEO agency is to help their clients rank for multiple keyword searches that bring qualified traffic. Achieving higher search engine rankings can produce a significant increase in the number visitors on your website, which will result in increased revenue and more importantly improved conversions. But not having a 100% complete picture of keyword rankings means that SEO agencies can’t show their clients all the work they are doing to improve search engine visibility. SEO agency managers may have no problem showing how much time and money has been invested in an online marketing campaign, but without knowing where it ranks on Google's list for specific keywords, this is just speculation with little meaning.

Popular SEO software like Ahrefs and Semrush use bots to scrape the SERPs for keyword rankings data. Theses can only see about 30-40% of a given website's keywords that rank on page 1, but they are still an important tool in competitive analysis because these tools also show things such as backlinks, anchor text distribution, and Adwords competition (even though SEMRush does not).Google Search Console is a tool that your agency should be using to monitor the keywords on which clients’ sites rank. This feature offers detailed data about all of their keyword rankings, including short-tail and long-tail phrases that bring in visitors who are likely potential customers for them.

Google Search Console can help you identify low hanging fruit opportunities with high conversion rates among Google users by showing what they search for when looking online businesses like yours.

2. Daily Updates

For high search volume queries, those bots scrape SERPs more frequently. But for the less popular keywords with fewer searches per month, they are updated far less often in order to preserve their efficiency and avoid wasting time on irrelevant results.  SEOs can use this to their advantage, as it enables them to catch trends more quickly. SEOs should take note of the temporal search patterns and adjust their SEO strategies accordingly.  Google Search Console is a powerful tool that provides daily rankings updates. This feature proves to your clients the value of SEO services because they can see instant success and will have more confidence in you as their vendor.

Google Search Console is a powerful tool that can help you track your website’s performance in Google search results. Here are some of the top benefits of using Google Search Console:

- You can see how often your website appears in Google search results, and which keywords people are using to find your site.

- You can track clicks and impressions for your website, and see how this changes over time.

- You can submit your sitemap to Google, so that they can index your pages more effectively.

- If there are any problems with your website’s appearance in search results, you can use Search Console to troubleshoot them.

Overall, using Google Search Console can help you to improve your website’s visibility and performance in Google search results. If you haven’t already started using it, we recommend that you set it up for your site today.

Join Our Design
Newsletter

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Communicate_Icon
Join Our Amazing
Community
THere's More

Post You mIght Also Like

All Posts
SEO Conversations
Oct
7
//
2022

SEO to Boost Your Coaching Business

As a coach or consultant, it is no secret that appearing at the top of a search engine can do wonders for your business. After all, when users see your page ranking highly for their desired query, it instills a sense of trust and credibility.
SEO Conversations
Aug
16
//
2022

Seven SEO Roles That Will Be Critical To Brand Success In 2022

The seven most important roles for an SEO in the future are all about content strategy, social media visibility, and management as well digital advertising. These areas will be critical to your brand success during 2022 because they offer opportunities that aren't available now like influencer outreach or ad partnership deals with Google Adwords.
SEO Conversations
Aug
9
//
2022

10 SEO Strategies To Enhance Your Online Business in 2022

10 SEO Strategies to Enhance Your Online Business in 2022. We are going to explore the best strategies that can help your business grow and get more traffic from search engines like Google, Bing, Yahoo, etc. These proven techniques will make your website visible on top of organic search results.
SEO Conversations
Aug
1
//
2022

SEO and Customer Engagement: How to Improve Your Website Traffic

SEO, or search engine optimization, is the process of making sure that your website appears as high up on search engine results pages as possible. The higher up you are, the more likely people are to click on your site. This is important because it means that more people will see your site, and it also means that you’ll get more traffic.
Social Media Marketing
Jul
13
//
2022

​​Social Media Marketing for Small Businesses

Small businesses have a unique opportunity when it comes to social media marketing. Unlike large corporations, small businesses can connect with their customers on a more personal level. This allows them to build trust and loyalty, which can lead to more sales. In this blog post, we will discuss the basics of social media marketing and provide tips for small businesses looking to get started.