Adverity raises $120 million from SoftBank Vision Fund 2

Post by 
Adriana Linbaker
August 17, 2021

n a world where data is more important than ever, entrepreneurs are finding ways to innovate and make the most of this unprecedented opportunity. One way that they're doing so is by using Adverity's platform which helps organizations manage their marketing strategies with accuracy while increasing sales efficiency. The makers behind this innovative system just raised $120 million in funding from Softbank Vision Fund 2 and Sapphire Ventures - proving once again that it pays off to think outside the box!

Adverity is the leading brand for intelligent data-driven insights. They have increased their clients by 120% in the last 12 months and they are rapidly expanding with offices in Vienna, London, and New York. This follows best quarter of company history that saw a compound annual growth rate of 105%. The company has seen an increase globally within four years from 300 to 3100 employees because their global portfolio includes IKEA, Unilever (2x), MediaCom(3x).

Adverity is the latest company to receive backing from venture capital for data analytics, a field that will see $132 Billion in investments by 2026. With three investment rounds in as many years, the announcement comes less than 16 months after Adverity’s $30 million Series C. This latest round brings the company’s total funding to more than $165 million. Adverity has been backed three times over the course of four years with this round bringing their total funding up to more than 165 Million dollars at an investment rate of 13%. The demand for businesses who need access and information about how best utilize their data continues steadily on its growth curve; Market Research Future predicts it will reach 132 billion USD worldwide by 2026 as they try to extract every ounce of value out there!

Adverity’s ability to efficiently integrate disparate data sources and deliver goal-orientated insights out of the box has positioned them at the forefront of these changes, enabling companies to effectively use their marketing data to drive growth. In order for businesses in today's world not get left behind by competitors that are using current technologies more quickly than they can adopt new ones; Adverity helps make it possible with its abilities as a leading provider in delivering end goals oriented insight solutions through integrating various types of diverse data sources into one central analytics platform

The platform is always one step ahead and has pioneered the move towards predictive analytics, allowing marketers to proactively identify emerging opportunities. They have recently released their newest feature: ROI Advisor that eliminates third-party cookie tracking in order to provide an even more user friendly experience for companies while also being a direct response against data privacy concerns which are on everyone's minds.


Adverity is a fast-growing team with offices across the globe bringing the advantages of automated data integration and intelligent analytics to hundreds of renowned brands, agencies, and businesses.

Their Mission is to Transform marketing performance through intelligent data-driven insights. They believe in the power of data to transform marketing efforts everywhere. Their goal is to bring the benefits advance  data-driven insights to analyst and marketer alike and enable them to maximize the impact of their efforts, optimize their ROI and demonstrate their value on their company's bottom line


Chief Executive Officer - Alexander Igelsböck


CEO & Co-Founder at Adverity, ranked top five Big Data Integration and E-Commerce Data Integration category leaders in the G2 2021 Report. Forbes Tech Council Member and part of I-COM Germany Advisory Board.

Chief Operating Officer- Andreas Glänzer


COO & Co-Founder at Adverity, the #1 data integration and analytics platform for marketing, sales & commerce. Category leader in the G2 Summer 2021 Report and Gartner Cool Vendor 2020

Chief Technology Officer- Martin Brunthaler


Chief Technology Officer and Co-Founder at Adverity, ranked top five Big Data Integration and E-Commerce Data Integration category leaders in the G2 Summer 2021 Report.

Chief Marketing Officer- Harriet Durnford-Smith


Chief Marketing Officer at Adverity, recognised in Gartner Cool Vendor and Forrester NowTech reports for Marketing Analytics

Chief Customer Officer - Christina Schlesinger


Chief Customer Officer at Adverity, ranked top five Big Data Integration and E-Commerce Data Integration category leaders in the G2 Summer 2021 Report

Their Industry Segment


They help save time and resources, Improved agency operations and their platform analyze all available data and can make recommendations on how to best allocate client's budget and deliver higher ROI.


Seamless data consolidation, Proactive and Intelligent Analytics.


Accelerated data Operations, Faster time to value for data, Look further with intelligent Insights.


Flexible data management, Simplified reporting through dashboard, Intelligent data analysis.


Fully automated data integration, Simple reporting and information sharing, Intelligent proactive insights


Accelerated data analysis, Streamlined marketing reporting, proactive performance optimizations. With automated data integration from hundreds of sources, Adverity delivers a single view of marketing, sales, and ecommerce performance across your entire business. Through powerful data visualizations and predictive analytics, the end-to-end platform reveals tangible insights and uncovers real-time opportunities for improving performance and driving growth.

1 As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 ("SVF 2") in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing. The transaction remains subject to statutory closing conditions and is expected to complete shortly.

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Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms


IMPROVADO - Improvado is an ETL platform that extracts data from 200+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need it. Consolidate all your marketing data in one place to get better business insights. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data.

Integrations include: Facebook, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it.

FUNNEL - Funnel is the marketing data platform that gives you business-ready data that makes sense. This means data that is clean, accurate, and always up to date. Funnel makes it easy to report on your marketing performance. Collect data from all platforms across the customer journey: advertising, analytics, and CRM. Transform your data with recommended and customizable rules, and explore it to find new insights. Then let Funnel send data to your visualization apps or data warehouses, to give your team real-time insights whenever you need them.

LOOKER - Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

SUPERMETRICS - With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse. The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.

HUBSPOT MARKETING HUB - With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments.

SEGMENT - Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

see more here: Top 10 Adverity Alternatives & Competitors


Adverity provides insights for data-driven companies. Adverity provides companies the ability to integrate diverse data sources in order for them keep up with today's markets. Adverity has received three investments in the last 16 months, which brings its total funding to $165 million. Adverity has received backing from venture capital for data analytics and will see $132 Billion in investments by 2026.

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