hen you’re running a small business, it can be difficult to keep up with all the changes in technology and how customers interact. But there are tools out that will help your marketing strategy thrive as soon as possible! Some businesses might focus more on their physical location while others may choose online platforms like Facebook for greater reach across multiple demographics. However, no matter what route we take when trying to create an engaging experience for our target audience - whether they're prospects or existing clients
If you're in marketing or business, then it's likely that you've already begun to think about the year 2022 and what new strategies will work best when we enter this new time period. That is why we have compiled a list of 7 powerful marketing strategies for your consideration. They are sure to help your business grow in years 22-2022 and beyond!
Why is it Important to Build a Small Business Marketing Strategy?
Today's marketing landscape is more competitive than ever before. Small businesses struggle with big budgets and advertising has become expensive, which leaves many of them struggling to get noticed by potential customers or clients in an increasingly crowded marketplace
“Advertising isn't the best way for us anymore." That was quite a surprise when I found out how much people were blocking ads on their smartphones last year! We all know that it can be frustrating seeing one ad after another throughout your browsing session but did you also realize what this means? It seems like there must have been some other factor leading up until now because if desktop visitors were still equivalents as far.
Digital marketing is the bread and butter of any modern successful business. Without it, you're left with nothing more than a small roadside sign advertising your services or product line-up in an attempt to attract customers from miles away on their way home after work - not exactly something most would want to be associated with them when considering buying new shoes! It's important that we use our limited resources wisely so I recommend getting started by asking yourself these questions: Who do we want as potential buyers? What message do they need to be conveyed through this campaign before deciding whether my company fits into theirs' needs?
How to Build a Small Business Marketing Strategy?
1. Search Engine Optimization
SEO is an essential element of any company's marketing strategy. Whether you're looking to promote your products or services, find customers for new business opportunities and generate leads from people who are searching online-SEO will help get results!
In fact, over 35% percent of all traffic comes through locally which means that if we rank high on Google then potential clients could easily discover us when they search out what we have available This proves how important it really can be so don't take this lightly: invest wisely in Search Engine Optimization today
You can implement SEO by:
- Creating a Google My Business account
- Requesting reviews from your customers
- Optimizing your website with local keywords
- Creating blog posts or videos that relate to the local community
- Using location pages
- Focusing on getting high-quality backlinks
2. Pay-Per-Click Advertising
The world is changing, and so are the ways in which people search for products. Local small businesses can get their message out when consumers look online by running an expensive bidding war with PPC advertising that will help them keep a regulated budget while targeting those interesting local markets - all without overspending on national ads!
3. Email Marketing
Email marketing is the only digital marketing tool that allows you to build a personalized relationship with customers and continue to nurture them well after their first purchase. You can send customers drip campaigns based on an action—like signing up for a consultation or completing a purchase—or send regular newsletters filled with company and product updates.
To use email marketing successfully, consider the following tactics:
- Segment your customers based on demographics or activity
- Use a CRM or EPS to automate sending emails at the right time
- Develop compelling subject lines to make sure your email gets clicked
4. Social Media Marketing
If you’re looking to reach a larger audience and engage with customers regularly, social media is a small business must-have. While it may not be the biggest driver of sales growth, it can help you reach awareness and branding goals.
The average user spends 3 hours a day on social media. While it may seem intimidating at first, it’s essential not to spread yourself too thin and join every platform.
Instead, focus on your target audience. Where are they spending the most time? What type of content do they enjoy? How can you make the biggest impact?
Depending on your customer needs, consider the following platforms:
- Facebook: Post entertaining pictures, status updates, and customer success stories
- Twitter: Share news and answer customer inquiries in real-time
- Pinterest: Spread visual content like blogs, infographics, e-books quickly
- YouTube: Dominate with user-generated and branded video content
- Instagram: Display high-resolution imagery that showcases your services
5. Content Marketing
Content marketing has been one of the most successful ways for businesses to build their brand, generate leads and create word-of-mouth advertising. You need high-quality content that speaks directly with your target audience in order to reach them effectively through storytelling techniques like testimonials or case studies about how you solved challenges they faced as well as positioning yourself as the industry leader who solves those same problems too!
Your content should include a wide range of formats to highlight your industry expertise and learn what your audience prefers to consume. When getting started, consider the following content types:
The quality of content you create is invaluable. Each business has a field of expertise, and you can capitalize on your valuable expertise by sharing your knowledge online. Customers then find your content when searching for information on the topic.
So rather than trying to find your customers to shove an ad in their faces, your customers come looking for you. And the better the content, the more loyalty you’ll build with your audience. Just be sure you’re combining content efforts with search engine optimization (SEO), so that your content shows up in Google searches.
Further, content isn’t just text. Written content can be boosted with some snappy visuals. Whether you’re including a well-crafted infographic, some applicable photos or visual references, or even a video, giving your audience something to look at will increase engagement.
You can even go a step further, and get in on what all those trendsetters have been talking about: live streaming on social media. Hold a Q&A on Twitter Spaces, give visitors an on-site a tour of your facilities on Facebook, or show them how you get the job done with LinkedIn Stories. The more transparent you are with your audience, the more they will trust you.
6. Ratings and Reviews
If you’re providing something remarkable and offering great customer service, then this is a good thing. You need to be aware that people are leaving reviews of your company on places like Google, Amazon etc., so if the products or services aren't up-to par with what they expect from an organization such as yours in order for them not only appreciate but also value our work here at A Company Name .
If not, then it can have some serious consequences. You need to be proactive about encouraging positive reviews and about remedying negative ones. This isn’t to say that you should manipulate reviews to suite the image of your company, but rather that you should make it convenient for your customer to leave an organic review and act quickly to resolve the problems in negative reviews. Here are some tips:
- Encourage reviews—make reviews easy to post, and have a link where people can read reviews.
- Respond to negative reviews—try to resolve issues and improve the customer’s disposition.
- Consider using online review software—get the most from customer feedback and online reviews.
- Make sure your reviews are organic—don’t sabotage your reputation with paid reviews.
7. Online Reputation Management
When people search for businesses, they want information and reviews that will help them make their purchasing decision. If you have negative or defaming results come up on page one of Google instead—even if it's only temporary--then these visitors might not be coming back at all!
A lot can happen in just a few seconds online so don't underestimate the importance of being proactive when protecting your business reputation by making sure this site has good quality content with relevant keywords throughout each article - especially those related to what makes YOU unique as an individual entrepreneur vs other companies offering similar products/services